Seven has always had a love for all music. As a youth, he hung around many family members and friends in the music industry, but his true interest came about when he was in Oakland in 1993.

Chance, another uncle of his, approached him with the game plan of owning his own record label. Therefore Roccaz Records was born. Criss and Chance recruited a producer/friend Keith Sterling to help with Criss' debut album Roccaz Records. Together they created 18 tracks in 3 months. All original music, two guys, no egos, no B.S. When asked what makes him different from the rest, he says, "music lives forever, and my goal is to be #1, nothing more, nothing less."