Gooding has built a rock n’ roll brand, a boutique indie label and a successful publishing company one brick at a time. He is also a producer, multi-instrumentalist, and commercial composer, scoring ads for Jeep, Chrysler and Dodge though his work for Expansion Team, NYC.

Much like many of the genre bending artists Gooding admires (Prince, Bowie, Hendrix) , Gooding enjoys blurring the lines between pop and world, blues and rock, and especially destroying the divisions between film and album music.