Check Out the Video and Track Below
Music by Carl Miles, Rik Roberts Hassan Khan
A FORD EMPLOYEE GOES HOME TO INDIA TO COMBAT INFANT MORTALITY | EVERYDAY HEROES + MUSIC BY CARL MILES, RIK ROBERTS HASSAN KHAN
Client: Ford India, Chennai Agency: Running With Scissors Worldwide, West Bloomfield, MI
Client: Ford India, Chennai Agency: Running With Scissors Worldwide, West Bloomfield, MI
Ford India’s #GoFurther Campaign combats infant mortality as part of Ford’s Sumurr Project and features three Nice Buyouts for our artists. Ford's campaign covers 54 rural Indian villages and provides healthcare and prenatal care to pregnant women and their babies. Before the project, often 30% of the women and babies were dying for lack of doctors and medical facilities. Ford's initiative and ongoing coordination of the project are a godsend for over 1,000 families. And here are the artists whose music plays in this informational video:
Carl Miles’ gentle and exotic “Calcutta” opens the film with a serene Sitar, Flute and other indigenous instruments: Calcutta
Around 15 sec, Rik Roberts' “Beautiful India” is a gentle, peaceful New Age cue that guides us through the countryside during the monsoon season: Beautiful India Instrumental
At 1.09 min, Hassan Khan’s “Pure Shanti” features Tabla, Bansuri, Oud, and Oriental fiddle, adding layers of mystery to the journey: Pure Shanti
A footnote, the sturdy Ford Endeavor has played an important role in getting patients into Chennai for more urgent medical treatments, as noted in this 2013 video that discusses how the Sumurr Project began: https://www.youtube.com/watch?v=Ni67G1E3Rg4
https://www.youtube.com/watch?v=DZaig9wk9Zw
Carl Miles’ gentle and exotic “Calcutta” opens the film with a serene Sitar, Flute and other indigenous instruments: Calcutta
Around 15 sec, Rik Roberts' “Beautiful India” is a gentle, peaceful New Age cue that guides us through the countryside during the monsoon season: Beautiful India Instrumental
At 1.09 min, Hassan Khan’s “Pure Shanti” features Tabla, Bansuri, Oud, and Oriental fiddle, adding layers of mystery to the journey: Pure Shanti
A footnote, the sturdy Ford Endeavor has played an important role in getting patients into Chennai for more urgent medical treatments, as noted in this 2013 video that discusses how the Sumurr Project began: https://www.youtube.com/watch?v=Ni67G1E3Rg4
https://www.youtube.com/watch?v=DZaig9wk9Zw
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