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Knowledge Base Article: KB4334 |
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| Topic: FAQ - Composer and Producer Issues | |||
Title: Should I create variations of each song of different lengths (i.e. 30 second, 60 second, etc)? |
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| Last Reviewed: Jul 31, 2023 | |||
| Keywords: track variations, track edits, alternative versions | |||
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Q. For a music composer or producer creating music for ad spots, what different duration variations should be created for any new music track to maximize earnings potential, without creating too many versions? A. In general, for production licensing, yes it can be helpful to increase your sales by creating variations of a full track to solve specific types of problems for our clientele. Creating music for advertising requires an understanding of the common lengths and formats used in the industry. By producing music in these standard durations, composers and producers can increase the flexibility and appeal of their tracks for various advertising needs and make it super-easy for our clients to immediately purchase a music track of exactly the duration they need to fit their ad spot. First and foremost, it's EXTREMELY important to understand that 90% of the music we license for production uses at AudioSparx is instrumental music. So if you have a song that you've create that is a vocal track, please make sure to always also create an instrumental version of the same song and upload it and group it with the vocal version to substantially increase your licensing opportunities. Besides the instrumental version, here's a general guide to some common lengths that we recommend you consider creating for each track as additional instrumental versions: 30-Second Spot: This is a standard length for many television and radio commercials. Having a well-crafted 30-second version of the track can be vital. 15-Second Spot: Often used for shorter commercials, or as part of a larger campaign with multiple variations, a 15-second version can be very useful. 60-Second Spot: Some advertisements, particularly those telling a more extensive story or promoting a more significant product launch, might require a full minute of music. 6-Second Spot: With the rise of online advertising, particularly on platforms like YouTube, 6-second bumper ads have become more common. A short, catchy version of the track can be useful here. Underscore or Loopable Sections: Creating versions of the track that can be looped or used as background music can offer flexibility for various types of advertisements, including infomercials or online content. Alternative Mixes: Consider creating instrumental versions or versions with different instrumentations to suit different moods or applications. These don't have to be different lengths, just variations in style or arrangement. By focusing on these standard lengths and variations, a composer or producer can create a versatile set of tracks that can be used in various advertising contexts without overwhelming themselves with too many versions. |
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